A 15-year grassroots social movement with zero ad spend, a federal trademark, 21,389 Facebook followers, and over 300,000 signs distributed across six continents — built by one founder, one sign at a time.
📍 Signs in the Wild
Official stories, filed and dated. Every release is free to quote, copy, or reproduce with attribution.
◆ Lead Story
Apr 12, 2026
In February 2010, Eric Dennis launched a page with a simple idea. By October, the sign was in newspapers around the world.
Culture
Apr 10
In 2010, the founder wrote that things are "not as bad as they seem." Fifteen years later, that sentence matters more than ever.
Mental Health
Apr 09
The founding philosophy of This Is A Good Sign was written on April 23, 2010. Fifteen years later, it reads the same.
Brand
Apr 07
In his first post in 2010, he named the brands he was competing with. The press record shows what happened next.
◆ Product
Apr 05
The flagship metal sign is now available nationwide. Fifteen years of movement behind it.
History
Apr 02
Before influencers, before growth hacking — one founder did it with an envelope and a stamp. The story of how "community building" actually works.
History
Mar 28
In November 2014, This Is A Good Sign launched a Kickstarter. The founder posted a public thank-you for each backer individually.
"Positivity brand" gets thrown around a lot. Most of them showed up last Tuesday. We've been here since the iPad launch, the first Instagram post, and the first tweet — mailing free stickers to strangers and hanging signs on fences in every state.
The evidence is in the archive. Fifteen years of signs in the wild, thousands of user-submitted photos, a Kickstarter that delivered, a federal trademark, and a founder who still reads every DM.
See the 15-year archive →Free Good Sign stickers mailed to anyone who asked. No purchase, no email capture. Just envelopes.
139 backers, $5,458 raised. Exceeded the goal. The founder thanked every backer by name.
Federally registered with the USPTO. Proof that "grassroots" and "official" aren't opposites.
The flagship metal sign now ships anywhere in the U.S. through SmartSign. Same sign. Same mission.
Selected coverage and mentions. Want to feature the movement? Get in touch — the founder personally handles every inquiry.
"The love movement that is spreading like sunshine on a cloudy day."TV Feature · Lansing, MI
Broadcast coverage of the Good Sign movement reaching communities across Michigan.TV Feature · Lansing / Jackson, MI
Print feature on the grassroots positivity movement building community one sign at a time.Print · Detroit, MI
High-res photography, founder bio, brand marks, boilerplate copy, fact sheet, and quotable stats — free to use with attribution.
Open the full press kit →Every press inquiry is handled directly by the founder — no agency, no PR firm, no gatekeepers. If it's about the Good Sign, write here.
For journalists, editors, and producers. One email per release. No marketing, ever.
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In February 2010, Eric Dennis launched a page with a simple idea. By October, the sign was in newspapers around the world.
In February 2010, Eric Dennis launched This Is A Good Sign on Facebook from St. Augustine, Florida. He began mailing free stickers to anyone who sent a mailing address and wrote out the brand's founding philosophy on April 23, 2010: "This is a sign of hope. A sign that things are not as bad as they seem. No matter how much you are told the opposite."
That philosophy, still unchanged: "This is a sign of hope. A sign that things are not as bad as they seem. No matter how much you are told the opposite."
By October 2010, the sign appeared at Jon Stewart's Rally to Restore Sanity in Washington, D.C., documented on CNN and in international print press. Fifteen years later, the movement has a federal trademark, 21,389 Facebook followers, and billions of physical impressions — all without a single paid advertisement. The brand launched a Kickstarter in November 2014, thanking every backer by name, and has been selling its official metal sign through SmartSign ever since.
The official This Is A Good Sign metal sign is available through SmartSign and ships nationwide. It is the flagship physical product of a movement that has been building for 15-plus years.
The founder is available for interviews, print features, podcast appearances, and commentary on grassroots brand-building, the attention economy, and the long arc of independent creative work.
All images free to use in editorial context with credit "This Is A Good Sign." High-res files in the press kit.
This Is A Good Sign is a grassroots positivity movement founded by Eric Dennis in St. Augustine, Florida in February 2010. With zero lifetime ad spend, a single founder, and a federally registered trademark, the brand has operated continuously since 2010 — over 300,000 signs distributed across six continents, with 21,389 Facebook followers built entirely without paid media.
Press contact: Founder, This Is A Good Sign · Submit press inquiry →
Everything a journalist, editor, producer, or blogger could need to tell the This Is A Good Sign story — free to use with attribution. If you need something you don't see here, email Eric directly.
This Is A Good Sign is a grassroots positivity movement founded by Eric Dennis in St. Augustine, Florida in February 2010. Built by a single founder with no advertising budget, no outside investors, and no PR firm, the brand has operated continuously for 15-plus years — with 21,389 Facebook followers, a federally registered trademark, and a Kickstarter campaign launched in November 2014 in which the founder publicly thanked every backer by name. The movement's founding philosophy: "This is a sign of hope. A sign that things are not as bad as they seem. No matter how much you are told the opposite."